2022 round up

After going full steam ahead with consulting solo in early 2022 to work with people and on projects that would have more impact, faster it’s been wild with a healthy mix of direct clients and supporting agencies.

It was a joy to reconnect with Nathalie Wilson for 8 months on strategic advisory and marketing support for NYSE listed Omnicell. While supporting the brilliant Julie Hartley, Stefanie and team I was able to bring in new talent to run projects in the Middle East and support copywriting through Ali Robinton and Karen Bamford.

10 years went by in a flash but was overjoyed to run a stakeholder workshop in The Hague on brand activism and more brand work for Tess Longfield and the sustainable travel foundation Travalyst.

I’ve also been brought back to ‘comms with purpose’ leading on the rebrand and two property launch communications for The Social Hub (formerly The Student Hotel) which entailed much fun and late nights in Barcelona and Amsterdam with Niek, Charlie and Frank and of course Irene Cervera and the awesome Edelman Spain team. A great project where I got to work with one of my fave DE PRs Eileen Geibig too.

Supporting agencies, I worked with Lucy von Sturmer and the team at Creatives for Climate and the Humblebrag which got me into the nitty gritty of the carbon offset world with work for SustainCert . I dusted off my production skills for Retna who gave me a great landing back into consulting, supporting her agency Deeblanche. Emily and Rhi  at thethruthworks also asked me to dip my toes in strategy and employee brand for their deeply impressive roster of tech unicorns - helping employers shape their brand and make good decisions for their employees.

Sprinkled in the mix have been two projects for the world’s most well known drinks brand hosting an ESG round table at a workshop and designing a training module through yellow.global as the client move to train their teams on positive impact and responsibility- thanks to Jane and the team for this impact work on a HUGE scale.

My network here in Amsterdam has grown 20 fold through consulting independently and I’m making introductions and passing work around my network every day.

And all of this whilst prioritising my now 19 month old and 6 year old - picking up from school and being able to work on my own schedule that suits my family.

What will 2023 bring… well. The first quarter I’m booked… the rest, let’s see.