Data-led fundraising strategy for Simavi.
Getting to base camp.
Simavi is a heritage NGO, with a 95 year history. They were looking to create a future-proof data-driven approach to their supporter journey with their marketing, communications and fundraising teams.
The Annapurna Analogy.
Creating a narrative to engage various stakeholder teams, the Annapurna Analogy was created as a symbol that everyone could recognise. Supporters and Simavi were both on a data-led journey together, that would be similar to climbing the beautiful Annapurna mountain range in Nepal.
Support every journey.
The teams understood the importance of the data-vision and why it was important to join together to create a clear supporter journey, for all of the stakeholders at Simavi. The teams appreciated the in depth interviews with other NGOs and previous data journeys as part of the process.
Feedback.
“Jo pinpointed the bottlenecks in the data infrastructure, and made a very practical analysis why and how these bottlenecks would limit future growth in supporter journey management.
Jo’s analysis and suggestions were crystal clear and she managed to translate her suggestions into practical marketing recommendations.
She has a very sharp eye to connect the dots and to analyze complex structures easily. Furthermore, Jo’s amazing soft skills helped to inspire the team members and to get them on board.”
—Fernando Van Der Brug, Director of Fundraising, Simavi (NGO in the Netherlands)
Image courtesy of Unsplash