Accessing customers where energy is needed most.
A Foundation with bags of energy
As a foundation whose people have bags of energy themselves, but ultimately a lean operation, EnAccess need to scale their marketing and communications channels to build brand awareness, but also find a way to reach the targeted end user,
Starting with the BHAG
Before considering team and resource requirements it was important to discover what EnAccess wanted to achieve from the project, but also ultimately their big hairy audacious goal (BHAG) and how marketing and comms could support that.
Creating strategic options
Using the Value Proposition Canvas, the Sustainable Business Model Canvas (thanks Strategyzer), and a collection of other scaling tools, we were able to clarify goals and create strategic options, which would lead to identifying the right roles to source for this team .