Purpose-led marketing, comms & strategy
and (nearly) everything in between.
Services.
From strategy to stakeholder communications, customer journeys to creative concept development, project management, agency-support, account direction, team and resource strategy and sourcing, copy-editing, and more.
Increasing the impact organisations can have on their triple bottom-line, through strategic marketing and communications.
Based in Amsterdam, but available for remote work across Europe and the UK.
Hello You.
You are a pro-social or pro-environmental organisation looking to scale up your business.
You are pivoting to purpose-led strategies to engage customers, stakeholders or teams.
You are searching for strategic marketing communications support to help point your teams in the right direction and create a clear execution plan.
Hello Me.
A senior marketing, internal and external communications team leader who loves purpose-led businesses and helping them scale.
Experience across the management marketing and communications suite in B2B, B2C, not-for-profit, NGO, social enterprise and scale up’s.
2020 Executive MBA thesis: strategy for a social enterprise post-crisis.
Outdoor swimmer. Yogi. Mother.
Success Stories.
After 20+ years in B2B, B2C and not-for-profit organisations, since 2021 I have been full time consulting for purpose-led organisations. Consulting work includes agencies, brands, scale ups and start ups, community projects for major corporates, The Student Hotel, The Social Hub, Travalyst to name a few.
Click on the picture or read my 2022 round up here
A new process model
A strategy for parkrun in the Netherlands
Onboarding communications for a circular scale-up.
Annapurna Analogy for Simavi
A rebound strategy for a social enterprise
The EnAccess Foundation
Producing a rebrand
“When everyone works remote, and freelance, it is really the producer who pulls it all together and Jo was a maestro in this. Jo is a humble, honest and adorable producer with integrity to boot. She multitasks like a legend, which is why she works for them.” Retna Wooller, Deeblanche, June 2022
“I worked with Jo to proofread my book ‘Citizens for Climate’. She corrected mistakes and also gave suggestions for editing rules. She works fast and I highly recommend her work.” Laura Ponchel, February 2022
“Feeling somewhat intimidated by the idea of scaling, but convinced of the need for it, I reached out to Jo. And I am so glad I did. Jo translated my inklings of ideas around the next stage for my business into a series of concrete and actionable steps. Her input took away my apprehension and got me into the next gear, and then the next! I am very grateful to have had Jo as a thinking partner on my purpose-led business journey”. - Marjolijn Dijksterhuis, Comersion, Oct 2021
“I recently worked with Jo in a very powerful, focused way on the overall strategy and marketing/PR for a relatively new startup (+/- 3 years of operations). My company is at a stage of growth where I needed to take a serious step back and say "ok, wait, where am I and what am I doing?" and Jo expertly guided through a plan on how to focus, scale up communication and marketing, and offered insightful feedback on new hires. My session with Jo was invaluable and I'd recommend her services enthusiastically.” - Tamara Mahoney, Head of Marketing, The EnAccess Foundation (open source energy access), Feb 2021
“When our company was taking the leap from startup to scale-up, Jo provided valuable insights and training to take the next steps in our growth.
She is a very professional, analytical and intelligent person, not afraid to say it as it is, which I highly appreciate because this is what brings a company to the next level.
The team even said that Jo's workshop was the best they've ever followed during their professional careers and I fully agree with them!”
— Anne Pleun van Eijsden, CEO and founder, Paper on the Rocks (social enterprise and B corp, Netherlands)
“Jo pinpointed the bottlenecks in the data infrastructure, and made a very practical analysis why and how these bottlenecks would limit future growth in supporter journey management.
Jo’s analysis and suggestions were crystal clear and she managed to translate her suggestions into practical marketing recommendations.
She has a very sharp eye to connect the dots and to analyze complex structures easily. Furthermore, Jo’s amazing soft skills helped to inspire the team members and to get them on board.”
—Fernando Van Der Brug, Director of Fundraising, Simavi (NGO in the Netherlands)
Contact me.
I’d love to hear from you about your projects, and how I might be able to help scale up, activate your teams, or get creative for your next campaign.
Click the button below, and I’ll be in touch asap.
And see my write ups of recent events here:
jo@purposeled.marketing
+31 (0) 639786196
Amsterdam. London.