https://purposeled.marketing/about daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/ce4e8f86-049a-45d2-9d0e-47cf7c160f38/Jo%2BGeneen.jpg About - Jo Geneen Jo is a senior marketing and comms professional who has led teams and projects for over 15 years. Starting her career in comedy (no joke) she moved to travel PR working for destinations, airlines and hotels, and then corporate travel management. Departing travel to follow her true path in the field of sustainability and corporate responsibility she undertook a full-time Executive MBA at the University of Amsterdam in 2019. Focusing her masters on sustainability and corporate responsibility, she has since worked for a series of pro-social and pro-environmental organisations from her Amsterdam base. In good company... Jo has worked for a number of organisations and projects including: Avalon, BMI, Boldking Deeblanche, Carlson Wagonlit Travel, CWT Meetings & Events, Dorel Juvenile, Edelman, Egypt Tourism Authority, Elegant Hotels, FRED, George Pisa, London & Partners, One&Only Resorts, parkrun, Paper on the Rocks, Qatar Airways, Society of London Theatre, Simavi, SustainCERT, Tetra Pak, The Mission Possible Partnership, The Student Hotel, The World Hydrogen Congress, Trinidad & Tobago Tourist Board, Visit London. https://purposeled.marketing/blog daily 0.75 2022-07-07 https://purposeled.marketing/blog/is-esg-a-priority-in-a-pandemic monthly 0.5 2020-10-30 https://purposeled.marketing/blog/the-reason-your-company-exists monthly 0.5 2020-10-30 https://purposeled.marketing/blog/the-future-is-here monthly 0.5 2020-10-30 https://purposeled.marketing/blog/this-post-is-not-original monthly 0.5 2020-10-30 https://purposeled.marketing/blog/oatly-dopper-tonys-ecover monthly 0.5 2020-10-30 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1604066220548-T853UCNOC56ZJZ7XS6UI/s+stefan.png Blog - A deep dive with dopper I challenge Ynzo on what is taking so long for other chocolate makers to adopt the Tony’s model. (Question read by the moderator Caitlin Clark (I wish I had such a nice fringe). https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1604067450856-18EL5JZC596VUUHX6WTG/Tom+Domen%2C+Ecover Blog - A deep dive with dopper https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1604067190308-TGV3NQQ4TAQE35HAXM1N/Oatly Blog - A deep dive with dopper Steven Tol from Oatly describes their sustainable supply chain https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1604066738496-WANIZZODAK9J8C3VX0HC/Jean+Paul+Satre.png Blog - A deep dive with dopper https://purposeled.marketing/blog/tony-idris-pharrell-and-chocolate monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1607340675679-XVEHENGU4QA67996QW6M/Kate+Raworth%2C+economist Blog - Tony’s, Idris, Pharrell and … chocolate. - She also told us how companies can transform to be doughnut companies! Doughnut companies describing is of course companies like Tony’s, who are using business as a vehicle to create social change. She is interested in the companies that are being designed from the outset in a completely new way to stay within social and planetary boundaries. https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1607353128815-MAUR0NS4055V9CIWNR1G/Idris+Elba Blog - Tony’s, Idris, Pharrell and … chocolate. - Idris Elba, UN Goodwill Ambassador for the International Fund for Agricultural Development, and narrator of the new Tony’s advert joined via link to share what he was doing to highlight the perils of modern slavery in West Africa. https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1607340747282-3CXMO22Z2CDCUFBRMOY1/Screenshot+2020-12-07+at+12.21.25.png Blog - Tony’s, Idris, Pharrell and … chocolate. - She shared that consumers were voting with their feet, and wanted to see these sustainable actions from existing organizations too. Image right: The Doughnut https://purposeled.marketing/blog/events-are-back-impact-is-on-and-scaling-is-happening monthly 0.5 2022-07-07 https://purposeled.marketing/blog/a-mid-year-boost-for-purpose-work monthly 0.5 2022-07-07 https://purposeled.marketing/data-vision-ngo daily 0.75 2020-11-29 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600332045118-YE6DVPX3C5SJ3567N7K8/Image+courtesy+of+Unsplash Data vision NGO Image courtesy of Unsplash https://purposeled.marketing/energyaccess-marketing-needs daily 0.75 2021-02-24 https://purposeled.marketing/home daily 1.0 2024-07-10 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600356210080-WXTV8NN8HKXVJL2D6M7U/Screenshot+2020-09-17+at+17.23.15.png Home A new process model https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1601286561537-PIZV8IVW9KLINZGAG48K/Screenshot+2020-09-28+at+11.49.02.png Home A strategy for parkrun in the Netherlands https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600703689217-N0V7BOV23LGHSZJLBSA2/Boldking+recycle.jpg Home Onboarding communications for a circular scale-up. https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600355517814-5CB9A94IYG7WBTKVN6UO/Tibetan-Flags-at-Annapurna-Base-Camp-Nepal_104000279.jpg Home Annapurna Analogy for Simavi https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600355631140-AWG9J3B03HWV6PDXPJBY/Screenshot+2020-09-17+at+17.13.03.png Home A rebound strategy for a social enterprise https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/7771b87c-7cd0-43dc-9890-6725755ef1bf/EnAccess+pic.jpeg Home The EnAccess Foundation https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/e8d00ede-ee65-4ab7-ae72-2c2d09cb088f/Screenshot+2022-07-07+at+10.00.24.png Home Producing a rebrand https://purposeled.marketing/new-strategic-process daily 0.75 2020-09-22 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600262844023-IUWEEJXAWAVA364OKVX7/New_process_model_MOM-EE.png A new strategic process MOM-EE: A new strategy process model for social enterprises and purpose-led organisations https://purposeled.marketing/onboarding-communications-scaleup daily 0.75 2020-09-22 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600703689217-N0V7BOV23LGHSZJLBSA2/Boldking+recycle.jpg Onboarding communications at a scale up Boldking recycles blades https://purposeled.marketing/producingrebrandpisa daily 0.75 2022-11-09 https://purposeled.marketing/social-enterprise-strategy daily 0.75 2020-09-22 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600351364415-8PVXR4HI5DNE8VUS1640/PaperontheRocks Social Enterprise Strategy Image courtesy of Paper on the Rocks https://purposeled.marketing/strategy-for-parkrun daily 0.75 2020-09-28 https://purposeled.marketing/success-stories daily 0.75 2023-01-10 https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600355517814-5CB9A94IYG7WBTKVN6UO/Tibetan-Flags-at-Annapurna-Base-Camp-Nepal_104000279.jpg Success stories Annapurna Analogy https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600692906842-VZUL6A2VLLL57DLCC3K1/Boldking+recycle.jpg Success stories Onboarding comms at a scale up https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600355631140-AWG9J3B03HWV6PDXPJBY/Screenshot+2020-09-17+at+17.13.03.png Success stories A new strategy for a social enterprise https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1600356210080-WXTV8NN8HKXVJL2D6M7U/Screenshot+2020-09-17+at+17.23.15.png Success stories A new process model https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1601290827447-W0T1LPK7F9UJL6VTB4JO/Screenshot+2020-09-28+at+11.49.02.png Success stories A strategy for parkrun in the Netherlands https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/8ab27a29-641d-470a-b1c6-ed7edfd375fa/EnAccess+pic.jpeg Success stories EnAccess Foundation https://images.squarespace-cdn.com/content/v1/5f609c20b186164f75099e06/1657191117702-50NJOH27UZW6SZJZHEOZ/Screenshot%2B2022-07-07%2Bat%2B10.00.24.jpg Success stories House of Pisa https://purposeled.marketing/termsconditions daily 0.75 2022-09-25